THE BRIEF/  Development proposal for a campaign for National Harbor, the premiere lifestyle destination in the D.C. Metro Area. This design reflects the exciting, sprawling community that includes fine restaurants, unparalleled shopping, stunning office space and lavish residences.

MY APPROACH/ THE IMPACT Through imagery and action words, a tagline and supporting messaging, the campaign also promotes the Gaylord National Resort and Convention Center, the largest hotel in the Washington, D.C. area. The juxtaposition of graphics, text and imagery further exemplifies how National Harbor brings together recreation, work, living and entertainment in a way that will forever change the landscape of the urban lifestyle.