THE BRIEF/ Kelly Bradley is an accomplished Lifestyle Design Expert, Mentor, Speaker & Author. After 20 years of working with women she founded Tru-Life Lifestyle Design & Academy to help passionate and creative women create lives and careers they love. She helps clients dive deep to uncover the root cause/s of their struggles, release blocks and resistances, get super clear on their truths and vision, take inspired action, cultivate daily subtle shifts and create real solutions and results to make their dreams come true.
By the end of their work together, clients gain tools and strategies they need to live radically aligned with their true selves allowing abundance to flow in all areas of their life.
Kelly needed a brand that was welcoming and credible. One that exemplified her first-class service and proven track record transforming the lives of thousands of women.
MY APPROACH/ To create a name, tagline, logo and vocabulary of brand elements that embrace Kelly's five-star service as well as the success, femininity, creativity, empowerment and enthusiasm that the Kelly Bradley coaching services bring out in women. Kelly views each of these pillars as vital to the success in developing successful leaders, mothers and individuals.
THE IMPACT/ The Tru-Life brand is a combination of Kelly's values and coaching style which convey a sense of fun, sophistication, elegance and grace. The branding emphasizes and embraces these characteristics.
The gold gradient reflects the exemplary service and results while the hand written lettering creates a warm, approachable, personalized yet edgy appeal—effervescence and grit! The icon can be used alone and will be applied to a series of sub-brands and products while maintaining the overall brand cohesiveness.
I also created a vast series of illustrations to further exemplify the content for Kelly's collateral and website.