THE BRIEF/ Finding sustainable solutions to the most pressing health care challenges of our world cannot wait. Pfizer is committed to applying science and our global resources to improve health and well-being at every stage of life. They strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.
MY APPROACH/ To show Pfizer as a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas by creating graphics to relay data and utilizing a bold color pallet with vibrant imagery juxtaposed with sound bites of significant information.
THE IMPACT/ A dynamic, easily navigated report depicting progress as well as representing an industry-leading pipeline of promising new products that have the potential to challenge some of the most feared diseases of our time, like Alzheimer's disease and cancer.