THE BRIEF/ Creation of a visual representation that delicately balances a depiction of the mission, efforts and accomplishments of the Pan American Development Foundation. PADF assists vulnerable and excluded people and communities in the Americas to achieve sustainable economic and social progress, strengthen their communities and civil society, promote democratic participation and inclusion, and prepare for and respond to natural disasters and other humanitarian crises, there by advancing the principles of the Organization of American States and creating a Hemisphere of Opportunity for All.
MY APPROACH/ With these objectives in mind, the strategy behind the concept and design of this annual report was to reflect the directive of PADF to empower disadvantaged people and communities in Latin America and the Caribbean to achieve sustainable economic and social progress, strengthen their communities and civil society, promote democracy and governance, and prepare for and respond to natural disasters and humanitarian crises.
The complexities above were carefully woven into a contemporary yet grounded and heartfelt piece. Dramatic quotes and imagery are balanced with use of graphic elements and clearly articulated statistics, messaging and mission.
THE IMPACT/ While evoking emotion, credibility, history and a current flavor, this annual report gracefully yet dramatically presents PADF's ongoing efforts to create economic opportunities, promote social progress, strengthen communities and civil society, and respond to natural disasters on Fiscal Year 2013.