BRAND DEVELOPMENT/ Signage | menus | logo concept + illustration | advertising | promotional collateral
THE BRIEF/ Located in the heart of Santa Monica atop the rooftop Dining Deck at Santa Monica Place, Sonoma is the perfect destination for any occasion. From the gorgeous sprawling outdoor patio evocative of the famous gardens of Wine Country, to the breathtaking ocean views and sunsets, Sonoma Wine Garden offers the quintessential California dining experience. The brand needed to reflect the above.
MY APPROACH/ I set out with a vision to create a Sonoma Wine Garden logo that would be appropriate for a restaurant showcasing signature bold Mediterranean flavors with a classic California touch, while honoring the bounty of artisanal and house made ingredients, as well as locally sourced, organic produce. It had to feel unique—even zany with a fun, friendly sensibility—yet evoke sophistication. In addition to an extensive selection of California and International wines, Sonoma also features a full bar, where the specialty cocktails emphasize fresh garden ingredients and people come to unwind and relax. From this insight stemmed a refreshed visual identity system: hand written lettering coupled with illustrations of wine glasses. The supporting logotype was more closely harmonized with the logo to make it feel both more integrated and more human by using the same hand drawn effect.
THE IMPACT/ The client and clientele took to the look and feel right away. Sometimes doing simple things can make a huge impact. In support, a bold color palette, custom typeface, and unique signage style using lighting effects were introduced highlighting the vibrant and high-end tone of the brand.