THE BRIEF/ Promotional brochure for Meeting Expectations, an award-winning meeting planning company and a respected leader in the event management industry.
MY APPROACH/ The layout and focus on imagery helped strategically and creatively present this service depicting how Meeting Expectations has handled venue selection for hundreds of conferences around the world—using global experience, buying power and a multilingual site selection team to find the perfect location for events.
From our research, we established that Meeting Expectations is positioned to be one of the top venue selection handlers for hundreds of conferences around the world. The global experience, buying power and multilingual site selection team find the perfect location for events.
I felt that because ME! owns a top category of site selection I could create a design that evoked endless possibilities. In order to do this I created a visual solution that serves as a catalyst for finding a perfect venue and negotiating on the client's behalf to achieve the most favorable terms for them. To bring this to life, I refreshed the visual identity, recontextualized existing brand assets with full bleed imagery and combined splices of various site location photography and added a more luxurious, simplistic color pallet and photographic style. We have begun to roll out this new look and feel with the brochure and eventually across multiple touch-points.
THE IMPACT/ The promotional brochure of the site selection services is a great example of how we have moved the ME! brand language beyond just a visual identity but into a more sensory experience for the customer. The design embodies a new type of visual representation that will differentiate ME! over the coming years while remaining timeless and sustainable. A leave behind that reinforces how ME! will remain with the client beyond the completion of the event to ensure all terms were met.