clients

Partial list: AT&T, American Express, BusinessWeek, Department of Health and Human Services, Environmental Protection Agency, Federal Occupational Health, Food Network, Forbes, Girl Scouts, Grand Central, HGTV, Louis Vuitton, NBC, Pfizer, Ralph Lauren, SONY Music, Tiffany & Co., Unicef, United Nations, USAID, U.S. Customs and Border Protection, Verizon

experience

  • Two and a half decades creating and implementing exceptional print and digital brand experiences
  • Strategic, focused, results oriented, data driven and solution based 
  • Lead and mentor teams to concept and develop user-centered designs and foster a great creative, talented culture.
  • Collaborate with UX, designers and writers to build great user and brand experiences.
  • Direct client interaction and presentation background, exceptional relationship repair and bridge building track record
  • Highly conceptual thinking in both visual and interaction design as well as a solid understanding of designing
  • intuitive site functionality, interaction, user interfaces, and navigation.
  • Collaborate, coordinate and manage creative staff, agencies, freelancers and discipline leads to efficiently execute projects.

curriculum vitae

The Department of Health and Human Services, Program Support Center  Federal Expert/Senior Art Director  05.15-present  DC
Dayna serves as a Senior Art Director for PSC, the largest multi-function shared service provider to the Federal government. Hosted by the U.S. Department of Health and Human Services (HHS). Dayna helps create value most organizations cannot attain independently and is continually exploring new options for services to meet market demands in areas from campaign and identity development to branding FedHealth—a health IT system that addresses the needs of 360 federal agencies covering 1.8 million civilian employees across government.  

Meeting Expectations Senior Art Director 07.14-05.15  DC
Responsible for building brands in the digital conversation, thought leadership and guiding clients in the competitive space. Oversight of the creative picture as it applies to the engagement points of any campaign for an award-winning meeting planning company and a respected leader in the event management industry.

ASCD Art Director 10.12-10.14  DC
A visual storyteller and creative problem solver who found new and unexpected ways to drive customer engagement of books and products through print, digital and live experiences. Dayna’s work earned five national design awards for design, conceptualization, illustration and brand development. ASCD is an educational leadership organization of 150,000+ members in 145+ countries dedicated to advancing best practices and policies for learning. 

ASAE The Center for Association Leadership  Senior Manager and Art Director 02.11-10.12  DC
Art and creative direction, design, brand development and communication strategy of all visuals for products ranging from identity work, publications and related print and digital media for an organization of more than 22,000 executives. Creative oversight of design agencies and internal design and marketing teams with the highest levels of quality, consistency and artistic integrity. Dayna won ASAE 6 prestigious awards for her brand and creative development of international campaigns including Graphic Design USA, American Graphic Design Awards and Web Marketing Association Standards of Excellence Awards.

Beth Singer Design Senior Designer 09.10-02.11  DC
Conceptualization, design and illustration of solutions for print, digital media and environmental design in a full-service design firm. Worked closely with corporations, institutions, U.S. government agencies, museums, associations and non-profit organizations to create and produce brand and identity programs, marketing and educational materials, advertising campaigns, environmental and exhibit graphics.

Art Director and Designer on a consultancy basis  07-10  DC
Projects included book cover and interior designs, communication strategies and illustrations for Ambassadors and Members of Congress, Annual Reports for Fortune 500 and 100 Corporations, marketing collateral, logos, advertisements and Web sites.

Woodrow Wilson International Center for Scholars, Ketchum PR, Ogilvy Public Relations, United States Holocaust Memorial Museum, Axis Communications, Chemonics International, Imre Communications

Scripps Media Center  Art Director 04-07 DC
Play a key role in transforming The E.W. Scripps Company to the Scripps Media Center through creative strategy and development. Conceptualized and designed new products and branding including magazines drawn from HGTV and The Food Network, DIY and Fine Living, and custom publications (some bilingual) for partner companies such as Verizon, Visa and Nascar.

Art Director and Designer on a consultancy basis    1997-03  NYC
TIME Magazine, Sony Music, Barron's Financial Publication, Enterprise IG, Vogue Magazine

NYC Economic Development Corporation  Senior Designer 1994-97 NYC
Oversight of major projects such at the Times Square redevelopment campaign, development of NYC’s official business logo and tagline, create the first NYCEDC web site and national advertising campaign.