Dayna’s work has been widely published throughout the world and she has received many creative awards.
Dayna Elefant graduated with honors from both the University of Florida and Parsons School of Design where she studied design, illustration and fine arts. She holds a Web Development degree from Boston University and has studied at New York City's School of Visual Arts and Art League. Currently, Dayna studies painting at DC's Artworks and Montgomery College. She has lived and worked in New York City since 1992 and Washington, DC since 2005.
Dayna has 25 years of experience as a visual storyteller and creative strategist finding new and unexpected ways to drive customer engagement and guide clients in the competitive space. Her award-winning illustrations and designs encompass a wide range of areas, including visual identities, environmental graphics, magazines, e-media, exhibitions, books, postage stamps and advertising for clients that include restaurants, galleries, publishers, television, museums and nonprofit institutions. Dayna's images and designs are notable for their intelligence, creativity, simplicity and clarity.
While in New York City, Dayna worked at TIME Magazine, SONY, and served as design director for the NYC Economic Development Corporation. She established her own practice with projects including work for AT&T, American Express, Girl Scouts, Businessweek, Tiffany & Co., Verizon, Unicef, Forbes, Ralph Lauren, Louis Vuitton and the United Nations.
Dayna relocated to Washington, DC in 2005 as a Senior Manager and Creative Director for the E.W. Scripps Company where she played a key role in transforming them to the Scripps Media Center. Clients included HGTV, The Food Network, DIY, Fine Living, Verizon, Visa and Nascar. Dayna then consulted full time at numerous agencies from Ketchum PR, ASAE and Ogilvy to the U.S. Holocaust Museum. She currently serves as Art Director for the Program Support Center (PSC)—the largest shared service provider to the federal government. Hosted by the U.S. Department of Health and Human Services
She has served on the Executive Committee of the DC Chapter of AIGA—The professional association for design and numerous other committees. Dayna also lends her creativity and design contributions to many volunteer ventures. It’s such an honor for her to be able to do this work.